Olivia Burton London
By utilizing text prompts and generative AI, we created a clear vision for the Totale team and quickly expanded footage to design detailed environments. This technology acted as a temporary tool, helping our client visualize the environment pre-production. It provided the VFX team with a valuable reference for crafting an improved CG version. Collaborating with Totale.xyz to realize this environment and intricate CG watch builds was rewarding, enhancing both efficiency and visual impact in production.
Social Cuts
The Task
We were charged with the assignment of developing the creative and producing the campaign of Olivia Burton's best-selling watches and jewelry. Inspired by Olivia Burton's beautiful green brand color, we developed a world called "The Grove" where all things come to life.
The Output
In an 8-hour production day, we successfully captured enough content to create six hero videos, along with cut downs of 15-second, 10-second, and 6-second clips for social ads. All videos were exported in three different aspect ratios, totaling 54 videos to provide a comprehensive social ad campaign package.
The content is optimized for use across various platforms including digital billboards, on double-decker buses, and the London Tube.
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